Sales Effectiveness

At Stonehill, we believe that great sales performance isn’t just about talent—it’s about systems. Our Sales Effectiveness practice helps organizations align their people, processes, and platforms to drive sustainable revenue growth.

We optimize the full sales lifecycle—from lead generation to close—by identifying bottlenecks, improving conversion rates, and enabling teams with the tools and insights they need to perform at their best. Whether you're scaling a high-growth team or retooling a legacy sales engine, we help you sell smarter, faster, and with more consistency.

Sales Process Design & Optimization - We assess and redesign your sales process to remove friction, improve efficiency, and align with modern buyer behavior. From lead qualification to pipeline management, we build systems that drive repeatable results.

Sales Enablement Strategy - Stonehill equips your sales team with the content, tools, and training they need to close deals. We create sales playbooks, onboarding programs, and collateral libraries tailored to your industry, offering, and buyer journey.

CRM Optimization & Automation - Your CRM should be a growth engine, not a data graveyard. We evaluate your platform usage, streamline workflows, and implement automation that reduces admin burden and improves forecasting accuracy.

Performance Metrics & Sales Analytics - We define the KPIs that matter and build dashboards to track them. Our analytics uncover hidden performance gaps, identify top rep behaviors, and provide leaders with real-time visibility into team effectiveness.

Sales Coaching & Training Programs - Skill development is key to sustained performance. We design and deliver custom coaching and training initiatives focused on prospecting, consultative selling, objection handling, and closing strategies—built around your real-world sales environment.

Sell Smarter. Win More.

Stonehill brings strategic clarity and operational discipline to every sales transformation. We partner with leadership to build high-performing sales organizations that know their customer, trust their process, and consistently hit their numbers.

Let’s elevate your sales performance. Partner with Stonehill to design a sales engine that’s efficient, empowered, and built for growth.

Connect with Stonehill to transform your business

Download our free printable Guide to Design Thinking!

Design Thinking is one of the most valuable problem-solving methodologies an organization can adopt. The Stonehill team created the most simple and effective guide to arriving at human-centric business solutions, all based on our proven-to-work everyday Design Thinking practices. 

This guide features different canvases with tutorials that walk you through the Design Thinking process in the most practical way. Fill out the form to immediately access Stonehill’s simple guide to Design Thinking and begin your team’s journey to empathetic problem-solving!

Learn more about Design Thinking: Stonehill’s guiding methodology.

Ready to elevate your business?

We get people up, moving, and creating the next BIG ideas: