Design thinking is a problem-solving framework that has been steadily gaining popularity in the last decade as organizations strive to become more human centric. The hallmarks of design thinking–empathizing, defining, ideating, prototyping and testing—influence major companies like PepsiCo, Charles Schwab, and Walgreens to solve problems for a better customer experience. These companies were among the many attending this year’s Design Thinking Conference in Austin, including Stonehill, a Tampa-based strategy and innovation firm. As one of the event’s sponsors, Stonehill is dedicated to the education and implementation of design thinking for innovative solutions in today’s world of rapid economic and technological change. Troy Atlas is president of Stonehill and helps the company’s clients use design thinking to create competitive differentiation. We sat down with Troy to discuss insights from the conference, trends in this field, and what’s in store for the future use of design thinking.
Like all doctors, mine has a reception desk and waiting room. The other day, while I was waiting to see her, I began to process how Design Thinking could improve a visit to the doctor’s office. We've become an experience-centric society, and what could be more human-focused than a visit to the doctor?