Design Thinking is a central tenant of our philosophy at Stonehill, and we love to share the benefits of this mindset. We use workshops and organizational consultations to help bring Design Thinking principles to a wide range of industries.
Like all doctors, mine has a reception desk and waiting room. The other day, while I was waiting to see her, I began to process how Design Thinking could improve a visit to the doctor’s office. We've become an experience-centric society, and what could be more human-focused than a visit to the doctor?
In recent years, a trend has emerged where Chief Marketing Officers (CMO’s) become (or are replaced by) Chief Growth Officers (CGO’s). The trend has gotten increased attention in 2017 because large companies (like Coca Cola, Colgate-Palmolive, and others) are jumping on that bandwagon.